The digital commerce revolution combined with the rising of social networks has deeply changed consumption patterns.
The Purchasing action, or more exactly the way we use product, results in a decision made between recommendation, online information and instore experience.
At the same time, the fragmentation of conventional media audiences and the reduction of time spent because of scrolling and reduced formats on social networks is leading to a lack of public attention for brand messages. They must therefore develop new communication strategies.
This new perspective requires to consider both brands strategy and investments in a holistic way : real estate is not just a sale space but at the same time a central communication space – prelude to online sales.
Social networks have allowed the development of a multitude of new brands have allowed the development of a multitude of new brands but do not have access to commercial real estate in the current economic conditions.
It is to hence to give an answer to this paradigm shift that Le Grand Réservoir develops the concept of Media Place™.
A Media Place™, always themed, is a destination polarity made for the public to meet brands, via the products and experiences they offer.
Media Places™ considers great spaces of expression to economic actors related to the chosen theme. Le Grand Réservoir provides editorial and thematic always themed, is a destination polarity made for the public to meet brands, via the products and experiences they offer.
By adding a great flexibility in the real estate commitment in terms of duration and timetable organization, Media Places™ welcome a great diversity of actors, from digital native brands until big international groups.
At the same time, the conventional media audiences fragmentation, as well as the reduction of time spent scrolling on social networks now leads to a lack of public attention for brand messages. They must therefore develop new communication strategies.